The Ecommerce Marketing Handbook
The Ecommerce Marketing Handbook
The Ecommerce Marketing Handbook

The Ecommerce Marketing Handbook

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How to grow your business from $0 to $1 million in sales even if you’re not a marketing expert.

Here's the full table of contents

Forward by Harley Finkelstein

Introduction by Ben Jabbawy

Part I – How To Get People To Your Website

Chapter 1 - Brand
How to Take Stunning Product Photos
Chapter 2 - Social Media Marketing
Scaling to $1 Million Without Ads - Vivian Kaye, Founder of KinkyCurlyYaki 
Chapter 3 - Search Engine Optimization (SEO)
Chapter 4 - Paid Online Advertising

Part II – How To Get People To Make Their First Purchase

Chapter 5 - Website Conversion
Chapter 6 - Website Offers
Millions in Sales from a $50 Video - Chris Meade, Co-Founder of Crossnet
Chapter 7 - Cart Abandonment Recovery
Chapter 8 - Copywriting for Your Store

Part II – How To Get People To Buy From You Again and Again (And Again)

Chapter 9 - Getting Started with Email
Chapter 10 - The Email Welcome Sequence
Chapter 11 - Holiday Campaigns & Special Offers
“Ugly” Ads…  - Rachel Lambo, Co-founder of Sade Baron
Chapter 12 - Cross-Selling And Upselling Drive Repeat Purchases
Chapter 13 - Text Message Marketing (SMS)
Chapter 14 - Retention Plays 

Zero To $1 Million And Beyond